The skincare industry in Pakistan is evolving faster than ever, driven by growing consumer awareness, social media influence, and a surge in local and international brand presence. According to statista, the revenue generated in Pakistan’s skincare market is projected to reach US $885.70 million in 2025, with an annual growth rate (CAGR) of 2.17% from 2025 to 2030. This upward trend reflects how skincare has become more than just a beauty routine and it is now an essential part of self-care and confidence for millions across the country.
When compared globally, the United States leads the skincare market with a massive US $26 billion in projected revenue for 2025, but Pakistan’s steady rise shows promising potential. With an estimated per-person revenue of US $3.54, local consumers are increasingly investing in high-quality, effective, and trusted skincare solutions.
From dermatologist-recommended formulas to herbal, nature-inspired innovations, Pakistan’s skincare market is thriving with options that cater to every skin type and concern. Whether you’re tackling acne, dullness, or simply aiming for that natural glow, choosing the right brand makes all the difference.
So, if you’re wondering which brands truly stand out in 2025, here’s a carefully curated list of the 10 best skincare brands in Pakistan that are redefining beauty and skincare standards nationwide.
List of 10 Best Skincare Brands In Pakistan
1. Loyal Body Cosmetics – Pakistan’s Rising Skincare Star
Founded: 2012
USP: Affordable, high-performance skincare for all skin types
Top Products: Loyal Body Cosmetic’s Tea Tree Facial, Vitamin C Serum, Acne Serum (Salicylic Acid + B5), Derma Secret Sun Block SPF 60, Sunblock For Kids, SPA Products and Hand & Feet Care Products
Loyal Body Cosmetics has rapidly ascended to the forefront of Pakistan’s skincare industry, offering a diverse range of products that blend natural ingredients with scientific innovation. Their commitment to quality and affordability has garnered a loyal customer base nationwide.
Notable products include all the serums including Vitamin C, Niacinamide etc., designed to brighten and rejuvenate the complexion, and the Acne Serum (Salicylic Acid + B5), which targets acne-prone skin effectively. The brand’s Derma Secret Sun Block SPF 60+++ provides robust sun protection, essential for the Pakistani climate.
Loyal Body Cosmetics’ dedication to catering to various skin concerns with effective solutions has solidified its position as a top choice for skincare enthusiasts in Pakistan.
Best For: Comprehensive skincare solutions at affordable prices.
Dermatologists recommended skincare brand.
2. Conatural – Where Nature Meets Science
Founded: 2014
USP: Certified Organic, Cruelty-Free
Top Products: Skin Renew: Age-Defying Serum, Organic Rosehip Oil, Tea Tree Face Wash
Conatural is a premium Pakistani skincare brand that combines essential oils, natural extracts, and scientific research. Their products are free from parabens, SLS, and other harmful additives. Conatural’s transparency in sourcing and cruelty-free promise makes them a favorite among eco-conscious skincare enthusiasts.
Best For: Anti-aging, acne-prone skin
Certified organic formulations
3. Saeed Ghani – Ancient Remedies, Modern Touch
Founded: 1888
USP: Herbal & Organic Products
Top Products: Rose Water, Multani Mitti Mask, Ubtan
Saeed Ghani is a household name when it comes to herbal skincare in Pakistan. The brand takes inspiration from traditional desi remedies and gives them a modern touch. Their rose water is a cult favorite, while the ubtan range is perfect for natural exfoliation and skin brightening.
Best For: Herbal lovers & sensitive skin
All-natural ingredients, no harsh chemicals
4. Hemani Herbals – From Nature to You
Founded: 1949
USP: Wide range of herbal & Ayurvedic products
Top Products: Whitening Face Wash, Sandal Face Mask, Aloe Vera Gel
Hemani is another big name in herbal skincare with a vast portfolio of skincare, wellness, and essential oils. Their skincare line includes effective yet affordable products targeting everyday skin issues. Plus, they’ve collaborated with Wasim Badami for a premium herbal range.
Best For: Affordable herbal skincare
Available in more than 60 countries
5. Sapphire Naturals – High-End Skincare by Sapphire
Launched: 2020
USP: Dermatologically tested, Luxurious formulations
Top Products: Vitamin C Serum, Sunscreen SPF 50, Niacinamide SerumPakistan TodayStarNgage
Yes, the famous clothing brand Sapphire has entered the skincare world — and they’ve done it in style. Their “Sapphire Naturals” line is formulated with powerful actives like Vitamin C, Niacinamide, and Hyaluronic Acid, offering quality that rivals international skincare.
Best For: Glowy, hydrated skin
Mid-range luxury skincare
6. WB by Hemani – Celebrity-Endorsed Wellness
Founded: 2017
USP: Celebrity-Driven + Herbal-Based
Top Products: 24K Gold Serum, Lip Scrubs, Under Eye Cream
In collaboration with Wasim Badami, WB by Hemani delivers a mix of trendy and traditional products. Their 24K Gold Serum, for example, has gained traction as a budget-friendly glow booster. Ideal for people looking to mix modern skincare with desi wisdom.
Best For: Instagram-worthy skincare with real results
Glowy formulas with a luxury feel
7. AccuFix Cosmetics – Science-Based Pakistani Skincare
AccuFix Cosmetics has rapidly gained recognition in Pakistan’s skincare industry for its commitment to scientifically formulated products that address common skin concerns, particularly acne and sensitivity. Their approach emphasizes transparency, efficacy, and affordability, making clinical-grade skincare accessible to a broader audience.
AccuFix Cosmetics’ dedication to formulating products without dyes, fragrances, and preservatives known to cause adverse skin reactions underscores their commitment to skin health and safety.
Best For: Individuals seeking effective, science-backed solutions for acne and sensitive skin
Clinical-grade, dermatologist-recommended formulations
8. Organic Traveller – Clean Beauty with a Purpose
Founded: 2017
USP: Vegan, cruelty-free, and skin-positive
Top Products: Mighty Retinol Serum, Clear Acne Serum, Rice Milk Toner
Organic Traveller has carved a niche in Pakistan’s skincare market by offering clean, effective, and affordable products. Their Mighty Retinol Serum is formulated with 0.3% retinol, vitamin E, and squalene, making it suitable for sensitive skin and first-time retinol users. In customer testing, 94% reported visible results after just five uses, and 90% saw a reduction in fine lines over five weeks.
Best For: Clean, effective skincare for all skin types
Vegan and cruelty-free formulations
9. Skin Deep – Dermatologist-Formulated Skincare
Launched: 2020
USP: Targeted treatments for specific skin concerns
Top Products: Clarifying Green Tea Moisturizer, Concentrated Brightening Serum
Skin Deep offers dermatologist-formulated products that address various skin issues. The Clarifying Green Tea Moisturizer, infused with neem and tea tree oil, provides lasting hydration and a matte finish, making it ideal for oily and acne-prone skin.
Their Concentrated Brightening Serum utilizes colorless carotenoids to illuminate and even out skin tone, effectively minimizing the appearance of dark spots.
Best For: Targeted treatments for acne and pigmentation
Dermatologist-formulated products
10. Beautify by Amna – Affordable Glam Skincare
Founded: 2016
USP: Trendy, affordable, and effective skincare
Top Products: Vitamin C Glow Boosting Serum, Hyaluronic Acid Face Moisturizing Serum, Aloe Vera Calming Face Wash
Beautify by Amna combines affordability with efficacy, offering a range of products that cater to various skin types. Their Vitamin C Glow Boosting Serum and Hyaluronic Acid Face Moisturizing Serum are popular choices for those seeking radiant and hydrated skin. The Aloe Vera Calming Face Wash is suitable for all skin types, providing gentle cleansing without stripping the skin .
Best For: Budget-friendly skincare enthusiasts
Trendy and effective formulations
Final Thoughts
The skincare landscape in Pakistan is experiencing a true transformation. From heritage-inspired herbal remedies to modern, science-backed formulations, local brands are proving that quality skincare doesn’t have to come from abroad. Whether you’re drawn to natural ingredients or clinical-grade actives, these 10 brands represent the very best of what Pakistan’s beauty industry has to offer in 2025.
Healthy, glowing skin begins with consistency and choosing products that truly understand your skin’s needs. Always take time to research what works for your skin type and introduce new products gradually for the best results.
Your skin tells your story so make sure it’s one of care, confidence, and self-love.
So, which of these amazing Pakistani skincare brands have you tried? Share your favorite products and experiences in the comments. We’d love to hear from you!